By: Steven Kutsuflakis, CPA
Foundation Center and GuideStar Join Forces to Become Candid. What happens when two notable names in the nonprofit industry combine forces? A powerhouse – most appropriately called Candid. The long-awaited merger between GuideStar and the Foundation Center is the result of over ten years of conversations, data mining, and patience for the right time. Candid, a 501c3 nonprofit organization, strives to be a one-stop shop for information on grants and nonprofits.
The strength of the Foundation Center as the leading source for insight on philanthropy worldwide, combined with GuideStar, the leading source of information on nonprofit organizations, gives Candid a solid foundation for success. Although a “new” organization, Candid has a combined 80 years’ worth of experience with various forms of data under its belt.
The new organization, led by Bradford Smith, former president of Foundation Center and Jacob Harold, former president and CEO of GuideStar, will be governed by a board composed of the current trustees of Foundation Center and GuideStar.
According to Smith, the two organizations are joining forces to build on each other’s strengths, using a natural synergy to connect people who want to change the world with the resources they need to succeed. Candid will centralize its inherited data and intelligence in order to inspire, support, and promote smarter giving among its 16 million users.
As Candid continues to synthesize their resources, users are encouraged to access Foundation Center and GuideStar products and services through their respective websites.
With Candid’s upcoming launch, now is a great time to evaluate your organization’s presence on nonprofit watch-dog sites and ensure the information they communicate about your organization is accurate and informative. If you would like to talk about using sites like Candid to maximize your outreach to grantors and donors, please give our office a call.